Breaking the Mold with Paige Hernandez | Founder of Notorious WMN
In this episode of Loan Officer Life, host Brian Vieaux sits down with Paige Hernandez — a trailblazing mortgage broker from Chino Hills, California and founder of Notorious WMN, a fast-growing community empowering women in the mortgage industry.
With raw honesty and infectious energy, Paige shares how she built a profitable investor-focused business on her own terms, no CRM, no website, just relationships and results.
But the real story?
Paige didn’t stop at success. She built a stage for others.
In 2023, she launched Notorious, an all-women’s mastermind and event series that's now a movement.
From a 50-person retreat in Austin to filming a YouTube series in Cabo, Paige is proving that representation, vulnerability, and community aren’t side stories...they are the strategy.
What You’ll Learn in This Episode:
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How Paige reverse-engineered her mortgage business around her life
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Why she focuses on DSCR and investor loans for simplicity and scale
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The mindset shift from “do more” to “do it better”
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The behind-the-scenes of launching a six-figure women’s event
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The power of community for female originators post-COVID
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Why real scale isn't more units — it's more income with less grind
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How she’s using storytelling and content to grow her brand
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What’s next for Notorious: podcast, YouTube, and the big September event
→ Intro & how Paige got started
→ Lessons from Impact Mortgage pre-2008
→ Designing a business for lifestyle (not burnout)
→ Why Notorious had to exist — and how it started
→ Building influence without a funnel
→ The power of women-centered content in mortgage
→ Upcoming Austin event: what to expect
→ Final takeaways for loan officers looking to build community
Keywords:
mortgage broker podcast, women in mortgage, Paige Hernandez Notorious, loan officer community, DSCR loans, investor-focused lending, mortgage branding, female entrepreneurs mortgage, mortgage event 2025, Brian Vieaux podcast, FinLocker, personal brand mortgage
Learn More & Get Involved:
→ Notorious: https://notoriouswmn.com/
→ Connect with Paige: https://www.instagram.com/notoriouswmn
→ Get details on the September event in Austin
https://notoriouswmn.com/
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Paige Hernandez
Founder Notorious, Loan Originator Heritage MTG
Paige Hernandez is the founder of the NOTORIOUS WMN brand—a movement and media platform that includes sold-out retreats, a YouTube show and podcast, and a print magazine. As a speaker, coach, and master manifestor, Paige paves powerful paths for women to be seen, heard, and fully expressed in male-dominated industries. Her energy is magnetic and her message is clear: you get to build your life and business on your own terms. Through unapologetic leadership and aligned strategy, she is redefining what it means to be successful—from the inside out.
In addition to her work with Notorious, Paige is a consistent top producer and a leading force in investor-friendly financing. Known for her deep expertise in structuring deals for real estate investors, she specializes in creative financing solutions that empower her clients to build wealth, leverage opportunity, and scale smarter. Paige approaches her business with integrity, hustle, and heart—always prioritizing relationships over transactions, education over ego, and win-win outcomes for every client.
Whether she’s on stage, behind the mic, or at the closing table, Paige is dedicated to helping others break barriers and create generational change—one deal, one woman, and one story at a time.
