Fintech Fridays w/ Michael Neef

Summary In this episode, Brian Vieaux interviews Michael Neef, the CEO and founder of Pre-Approve Me app, to discuss the influence of technology on the mortgage industry. They explore the importance of consumer engagement and staying relevant in a changing landscape. Michael emphasizes the need for mortgage companies and loan officers to meet customers where they are, leveraging technology to provide value and answer their questions. They also discuss the role of technology in maintaining consumer engagement throughout the mortgage process. Overall, the conversation highlights the significance of technology in differentiating mortgage professionals and enhancing the customer experience.

Takeaways Technology plays a crucial role in influencing the mortgage industry, particularly in terms of consumer engagement and staying relevant. Mortgage companies and loan officers need to meet customers where they are by leveraging technology to provide value and answer their questions. Maintaining consumer engagement throughout the mortgage process is essential to prevent customers from being lured away by lead aggregators and competitors. The combination of mortgage professionals' relationships and personal brands with technology solutions can differentiate them in the market.

Chapters

00:00 Introduction and Background

01:50 Overview of Pre-Approve Me app

04:13 The Battle for Consumer Engagement

09:23 Staying Relevant in a Changing Landscape

13:15 The Importance of Meeting Customers Where They Are

17:23 Maintaining Consumer Engagement

19:07 The Role of Technology in the Mortgage Industry

20:20 Closing Remarks