Welcome to Loan Officer Life: Hustle, Heart and Homeownership!

Bruce Gehrke

Bruce Gehrke Profile Photo

🔹 Strategic Growth Leader | AI-Powered Business Development | Customer Intelligence & Revenue Acceleration | Data-Driven Decision Maker

With a passion for transforming complexity into clarity, I bring over 25 years of cross-functional leadership experience spanning strategy, operations, finance, sales, and marketing. I specialize in helping consumer-facing businesses unlock growth through data-driven insights, customer-centric strategies, and scalable execution.

I’m a growth-focused business leader with 15+ years of experience driving strategic transformation through data, analytics, and customer-centric innovation. My passion lies in turning complexity into clarity—using AI and advanced analytics to uncover insights that fuel smarter decisions, stronger customer relationships, and scalable revenue growth.

Currently, I lead the Lending Intelligence Practice at J.D. Power, where I’ve delivered 300% revenue growth by combining predictive analytics with deep customer experience expertise. I’ve helped top financial institutions optimize omni-channel strategies, navigate market disruptions, and launch award-winning CX programs.

Previously, as COO at SBA Technologies, I scaled enterprise sales operations for SaaS and mobile platforms, led multimillion-dollar implementations, and built strategic partnerships with major banks. My entrepreneurial mindset and analytical rigor helped bring innovative fintech solutions to market across the U.S. and internationally.

Earlier in my career, I played a key role in the $100M acquisition of Anthrogenesis Corporation, and built a nationwide sales force as EVP at Rockwell Mortgage Bankers, overseeing origination, hedging, and secondary marketing.

🎓 BA in Economics, Princeton University – grounding my work in market analysis, econometrics, and strategic decision-making.

May 23, 2025

How Early Engagement Boosts Loyalty: J.D. Power’s Game-Changing Mortgage Insights - Loan Officer Life: Hustle, Heart & Homeownership

Why Engaging Borrowers at the "Point of Thought" Changes Everything | Loan Officer Life ft. Bruce Gehrke, J.D. Power In this powerful episode of Loan Officer Life: Hustle, Heart & Homeownership, host Brian Vieaux sits down wi...
Guest: Bruce Gehrke
Dec. 5, 2024

Fintech Fridays w/ Bruce Gehrke, JD Power

Summary In this episode of FinTech Fridays, Brian Vieaux interviews Bruce Gehrke from JD Power about the 2024 Originations Customer Satisfaction Survey. They discuss the survey methodology, shifts in consumer preferences towa...
Guest: Bruce Gehrke