Kristin Messerli
Executive Director
Kristin Messerli is the Executive Director of FirstHome IQ, a nonprofit dedicated to educating the next generation about homeownership. Kristin is also a leading strategist and keynote speaker on housing and finance trends in young and diverse markets. Kristin has worked with hundreds of lenders, startups, and nonprofits to craft successful go-to-market strategies and build trust with their consumers.
Kristin founded and sold the digital marketing agency, Cultural Outreach, with the mission to promote sustainable homeownership in underserved communities. She was previously the VP of Sales and Strategy at Experience.com and has consulted with numerous fintech startups across product design, marketing, and research. Kristin produced and authored the 2020-2025 NextGen Homebuyer Reports, highlighting key insights from over 6,000 NextGen homebuyers. Kristin holds her Master of Public Administration from the University of Oklahoma. To access more information on her research and nonprofit, visit KristinMesserli.com.
