How to Grow in a Down Market: Natalie Overturf's Playbook for Winning in 2025
Loan Officer Life – Hustle, Heart, and Homeownership
Episode: Meet Natalie Overturf – Culture, Content & Competing with the Bigs
In this high-energy, real-talk episode, Brian Vieaux sits down for the first-ever face-to-face conversation with mortgage industry leader Natalie Overturf, EVP at CMG Home Loans. What starts as a virtual handshake turns into a powerhouse discussion on:
✅ Building a sustainable mortgage career in a tough market
✅ The power of personal branding on LinkedIn for Loan Officers
✅ Competing with Rocket (not against them)
✅ CMG's approach to servicing, data, and the lifetime customer journey
✅ Culture building, leadership, and coaching 280+ LOs across the country
✅ How top producers stay sane, win more, and avoid the burnout
✅ Real strategies for staying in front of your database and owning your value
Natalie shares her secret to building a remote-first, high-performing team with 98% retention over 20+ years—and why this market is the perfect time to grow and grab market share.
Whether you're a veteran originator, branch manager, or aspiring to scale, this episode is packed with immediately actionable strategies, mindset shifts, and a whole lot of laughs.
🔗 Connect with Natalie Overturf:
👉 LinkedIn: https://www.linkedin.com/in/natalieoverturf/
👉 Facebook: https://www.facebook.com/natalie.overturf.7
👉 Subscribe for more real convos with top LOs, coaches, and fintech pros on Loan Officer Life.
New episodes every Friday!
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