Loan Officer Life: Hustle, Heart and Homeownership -Stop Chasing Followers Start Generating Clients with Michelle Berman-Mikel
Episode Summary:
In this powerful episode of Loan Officer Life: Hustle, Heart & Homeownership, Brian sits down with social media prospecting coach @michellebermanmikel , founder of Berman Media Social. Michelle unpacks the true meaning of leverage on social media—not for vanity metrics, but to create real relationships that turn into real clients.From her background as a collegiate swimmer to CrossFit athlete, wife, mom, and entrepreneur, Michelle shares how discipline, storytelling, and authenticity have built her brand—and how loan officers can do the same.Michelle also gives us a behind-the-scenes look at her upcoming book, The Black Line, a metaphor-driven guide to navigating life and business with purpose, persistence, and perspective.Key Topics Discussed:What it means to truly "leverage" your social presenceWhy authenticity wins over going viralReverse engineering content to earn trust and create conversationsThe mindset shift from chasing followers to generating qualified clientsMichelle’s journey, resilience, and inspiration behind her upcoming bookConnect with Michelle:Instagram: @bermanmediasocialLinkedIn: Michelle Berman-MikelWebsite: www.bermanmediasocial.comYouTube: https://youtube.com/@michellebermanmikel?si=k7YtNcypYOlsn0gsEpisode Highlights:“Your content should make people feel like they already know you.”“Leverage is the bridge between the people you know and the people you need to meet.”“You have to earn the right to talk about mortgages.”🎙 Don’t forget to subscribe to Loan Officer Life and leave a review if this episode hits home!
Michelle Berman-Mikel
CEO, Founder & Author
Michelle Berman-Mikel is a nationally recognized keynote speaker, soon to be author of The Black Line, and the founder of Berman Media PD. As the creator of Beyond The Method™️, she teaches Realtors and Loan Officers how to understand the power of leverage to turn the social channels into a prospecting tool—focusing on utility over virality to generate real, scalable results. Known for helping mortgage and real estate professionals, as well as entrepreneurs alike, unlock the psychology behind connection, Michelle empowers professionals to build credibility, deepen relationships, and dominate their local markets without chasing fleeting metrics. She’s also the host of The Coffee & Questions podcast, where she interviews top minds like Daniel Harkavy, Cindy Ertman, Brian Vieaux, Bill Hart and more, to unpack the science and strategy behind high performance in business.
