From Ghosted to Trusted: How LOs Win in a Digital-First World w/ Andrew Pawlak, CEO Rebel IQ
Show Notes:
In episode 151 of Loan Officer Life, Brian Vieaux reconnects with Andrew Pawlak—CEO of Rebel IQ and the very first guest on the show back in episode one. Full circle moment. Same mission: helping loan officers compete, convert, and connect.
Topics covered include:
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Why not all LOs are built for leads—and what separates those who thrive
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The reality behind consumer-direct lead generation (hint: it’s not a layup)
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Rebel IQ's split approach: turnkey lead systems and agent-focused co-marketing strategies
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What Zillow and Bankrate taught Andrew about conversion design—and how he used it to empower LOs
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The AI shift happening right now in how consumers search and compare lenders
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How Rebel IQ equips LOs to actually show up online and earn trust
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A powerful case study: co-branded agent platforms that transform partner relationships
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Why digital presence is the new baseline—and ghosting is a symptom of poor online positioning
This episode is equal parts reality check and roadmap. If you’re trying to stand out in a market dominated by billion-dollar brands, tune in.
