12
Sept. 18, 2025
Episode Overview In this solo episode, host Brian Vieaux, CMB —President & COO of FinLocker and 35+ year mortgage industry veteran—dives into a critical challenge loan officers face today: pipeline fallout from pre-qualified and pre-approved borrowers . Far too often, LOs invest time, resources, and money into pre-approvals, only to lose borrowers later when they pause their search, get priced out, or switch lenders after a realtor referral. Traditional CRM drip campaigns aren’t enough to preven...